DRUM ROLL

Rationale

I chose to create a brand mascot for Gordons Gin, at first I had decided on doing a pin up girl but as I developed my ideas further I hit a dead end, as I couldn’t convey originality due to my lack of ideas, also I chose a person because I’m not very good at drawing animals, but as the assignment went on I decided to give it a try.
I ultimately changed my brand of gin to Aviation, which is an American gin and decided on using the Gray fox as my mascot. My reasoning behind this is that one, like the gin it’s American and two, one of the main components is gin, is the juniper berry, which gray foxes are known to eat; although this particular gin boasts of not using such a strong juniper berry flavor. I decided to have my mascot the fox, to show the lack of juniper berries due to the fox’s easting them.
I do realize now however that I could have incorporated the juniper berry or a glass of gin into my finals, but instead I was focusing more on trying to give a humanistic appeal to the fox.
I have little experience with photoshop which is evident in my work, but I do believe it has improved, I did use some line work in my finals as I find that is my strong point.

Brand Analysis (really short and probably not politically correct)

Aviation Gin prides themselves on being an upmarket and unique brand of gin, although gin is usually associated with washed up old ladies, gin brands try and pretend that it is instead rich white males who purchase their product. Aviation Gin appears to be targeting the older white males around my grandparents age, those who we would actually associate with drinking whiskey. They have a simple logo that identifies with the brand. They market their gin as being unique as it doesn’t contain such a strong juniper taste as other gin brands do, but instead has a more citrus taste to it.