Breaking Point. Change of Brand

I've decided on changing both my brand and mascot and am now going with an American Gin (Aviation Gin) and have chosen a fox as my mascot. Foxes are found in America and are known for eating Juniper berries which are a main component in Gin. Although 'Aviation Gin' tends to use less Juniper berries than other brands so I thought the fox would be appropriate as they always eat the berries and can be a pest to Gin companies.

This American Gin

Our Declaration of Independence

Aviation belongs to an entirely new category of dry gins. These gins embody a shift away from the usual overabundance of juniper toward a more forward balance of botanicals. Aviation explores the rich, floral and savory notes of lavender, cardamom, and sarsaparilla to capture the lushness, spice, creativity, and freshness of the Pacific Northwest. In this way, we offer the American palate its first real taste of American gin.

Why the name “Aviation”?

A simple and unique balance of gin, maraschino liqueur, and freshly squeezed lemon juice. That’s the classic Aviation cocktail invented by barman Hugo Ensslin at New York’s Hotel Wallick almost a century ago. One taste is all it took for Aviation co-founder Ryan Magarian to realize that instead of being limited to martinis and gin & tonics, “gin, in the hands of a passionate and well trained bartender, just might be the world’s most mixable spirit.” So a brand name, and a mission, was born.

What is Gin?

Gin is a spirit made entirely from 100% neutral spirit and flavored with a juniper-dominated collection of botanicals. While juniper usually finds itself in the lead role, its supporting cast of botanicals offers the greatest differences in gin flavor profiles.