DRUM ROLL

Rationale

I chose to create a brand mascot for Gordons Gin, at first I had decided on doing a pin up girl but as I developed my ideas further I hit a dead end, as I couldn’t convey originality due to my lack of ideas, also I chose a person because I’m not very good at drawing animals, but as the assignment went on I decided to give it a try.
I ultimately changed my brand of gin to Aviation, which is an American gin and decided on using the Gray fox as my mascot. My reasoning behind this is that one, like the gin it’s American and two, one of the main components is gin, is the juniper berry, which gray foxes are known to eat; although this particular gin boasts of not using such a strong juniper berry flavor. I decided to have my mascot the fox, to show the lack of juniper berries due to the fox’s easting them.
I do realize now however that I could have incorporated the juniper berry or a glass of gin into my finals, but instead I was focusing more on trying to give a humanistic appeal to the fox.
I have little experience with photoshop which is evident in my work, but I do believe it has improved, I did use some line work in my finals as I find that is my strong point.

Brand Analysis (really short and probably not politically correct)

Aviation Gin prides themselves on being an upmarket and unique brand of gin, although gin is usually associated with washed up old ladies, gin brands try and pretend that it is instead rich white males who purchase their product. Aviation Gin appears to be targeting the older white males around my grandparents age, those who we would actually associate with drinking whiskey. They have a simple logo that identifies with the brand. They market their gin as being unique as it doesn’t contain such a strong juniper taste as other gin brands do, but instead has a more citrus taste to it.

Nearly There

 

*insert title here*

maybe I'll replace this with a real title one day

Help! I'm trapped

Fox sake

I tried painting a fox but it turned out more like an orange and brown dog? The left is my attempted photoshop painting where the one on the left is the same image, but vector (image traced through illustrator)

The new stuff

Just a few quick sketches of what I'm going to look into doing, if it doesn't work then I'll carry on as before, but it can't hurt to try some more things out.

(as I was not too sure on if I was changing or not at this point, these drawings are also for the Gordon's brand)

The first was painted in photoshop and the second was image traced in illustrator because i was curious as to what would happen if I image traced a colour image under the illustrator settings.

Breaking Point. Change of Brand

I've decided on changing both my brand and mascot and am now going with an American Gin (Aviation Gin) and have chosen a fox as my mascot. Foxes are found in America and are known for eating Juniper berries which are a main component in Gin. Although 'Aviation Gin' tends to use less Juniper berries than other brands so I thought the fox would be appropriate as they always eat the berries and can be a pest to Gin companies.

This American Gin

Our Declaration of Independence

Aviation belongs to an entirely new category of dry gins. These gins embody a shift away from the usual overabundance of juniper toward a more forward balance of botanicals. Aviation explores the rich, floral and savory notes of lavender, cardamom, and sarsaparilla to capture the lushness, spice, creativity, and freshness of the Pacific Northwest. In this way, we offer the American palate its first real taste of American gin.

Why the name “Aviation”?

A simple and unique balance of gin, maraschino liqueur, and freshly squeezed lemon juice. That’s the classic Aviation cocktail invented by barman Hugo Ensslin at New York’s Hotel Wallick almost a century ago. One taste is all it took for Aviation co-founder Ryan Magarian to realize that instead of being limited to martinis and gin & tonics, “gin, in the hands of a passionate and well trained bartender, just might be the world’s most mixable spirit.” So a brand name, and a mission, was born.

What is Gin?

Gin is a spirit made entirely from 100% neutral spirit and flavored with a juniper-dominated collection of botanicals. While juniper usually finds itself in the lead role, its supporting cast of botanicals offers the greatest differences in gin flavor profiles.

oh no

Procrastination Drawing